Pepsi

*Most of this work is covered under an NDA.

Problem 

Pepsi wanted to get feedback on a digital product in the Beta stage before rolling it out. The product had been developed with several months of strategy work and discovery interviews but now the design had come up with the initial concepts and we needed to find out if the team was headed in the right direction.

Our Solution

Pepsi wanted to get feedback from a large amount of users for this stage so our research strategy combined the benefits of focus groups and one-on-one interviews to get a larger sample size in the same amount of time. We conducted validation and usability testing with our designs with groups of 2-3 participants through 3 separate rounds, iterating between each one.

Results

Several positive results came out of this testing strategy: we gave all departments involved a list of recommendations for improving each step of the process, we improved the usability of the existing designs, we gave recommendations for how to prioritize upcoming features and learned what worked and didn’t work in our small group testing strategy.